Long-tail keywords have become prominent in 2024 as a key component of effective SEO strategies. These are more specific and usually longer keyword phrases that users are more likely to use when they are closer to purchasing or when using voice search. Differing from generic keywords, long-tail keywords have less competition and better conversion rates, making them particularly valuable for businesses striving to attract targeted traffic.

One of the primary benefits of long-tail keywords is their ability to appeal to highly specific search queries, which often indicate stronger purchase intent. For example, instead of targeting the broad keyword "shoes," a business might focus on "affordable running shoes for women." This specificity helps attract users who are further along in the buying cycle and more likely to convert. Using tools like Google's Keyword Planner can help discover profitable long-tail keywords relevant to your business.

Including long-tail keywords into your content strategy also increases your ability to rank for voice search queries. Voice searches tend to be more conversational and specific, matching the nature of long-tail keywords. By creating content that caters online business tips for beginners to these detailed queries, businesses can enhance their chances of appearing in voice search results. This approach not only increases SEO performance but also syncs content more closely with user intent, leading to better engagement and higher conversion rates​ SimilarWeb​​ SEMrush​.